Augmented reality (AR) is the surreal sensation of viewing, listening, feeling elements that do not exist ("Chapter 10: Design Methodologies'', n.d.). AR applies to make realistic computer-generated images on top of the actual environment to enhance real-world situations (Wu et al., 2013). More sophisticated AR applications would undoubtedly come up in numerous market-focused sectors, such as culture, education, health, travelling or even including manufacturing and medical facilities (Billinghurst, Clark, Lee, 2015; Bonenberger et al., 2018; Chen et al.,2017; Dunleavy et al.,2013; Chung et al., 2015; Han et al., 2019). The AR can create a world in which, in comparison to the usual virtual world, visions will come and bind the physical universe directly and bolt the reality in the device. All AR games aim to catch learning experiences by participating in real-world practices. AR games collaboration's value is to determine that the game is structuring communication and is crucial to its success (Klopfer,2011). AR is the exciting possibilities of walking beyond the data accessible by having an immersive connection by controlling the device's presence (Marr, n.d.). In AR games, players are shown to have an identity formed by the combination of the protagonist's self-perceptions they are performing on their own (Klopfer,2011). Virtual devices may adjust how the operating world is viewed and change how the job is formulated, such that computing demands can be minimized (Rosenberg, 1992).
The augmented store displays the industry's optimistic responses against this technology (Tom Dieck et al.,2019; Bonetti et al.,2019). For example, IKEA Place is an augmented reality home furniture app where clients can prototype and imagine their furnishings. This optimized implementation of IKEA Place would change the interior and furniture-related commercials and consumers' perception of IKEA. Everything seems to be compact and streamlined, so IKEA Place development is necessary due to social needs. Online shopping is increasing, and more people shop because they try it at the store. Therefore, IKEA Place helps consumers save time and money by trying the furniture at their houses before buying.
While Virtual Reality (VR) differentiates reality and virtual, AR has no boundary or restriction for users' creativity. AR brings the user interface to the explicit current information paradigm of reality in the real world by incorporating augmented reality technology and telecommunications into everyday life. AR enables the user to see the natural world around them and overlay the data into a two-dimensional overlay that allows them to see and communicate with both the physical and simulated dimensions of the experience (Grier et al.,2012).
AR is predicted to have very significant social impacts. Even being bigger would profoundly influence our culture and economy. For example, working places will be altered, and in-person sessions will vanish because of online collaboration (Aberman, 2015). The elderly can develop trust and be encouraged by feeling positive in real life and enjoying a simulated joy in their life (Aberman, 2015). AR also applies in political campaigns, such as Donald Trump and President Joe Biden on Snapchat. Zakrzewski (2020) states that politicians use augmented-reality as a way to increase connections among young voters. AR establishes numerous "rendering abstractions" to construct "virtual rooms," "virtual objects" that aid in preventing applications from actually knowing about the room and other objects without user permission(Microsoft Technology Licensing, 2017).
References
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